These terms cover your use of optimitor.com (the “site”) and any work Optimitor (“we”, “us” or “our”) does for you. Each project is set out in a written proposal. Where a signed proposal or agreement says something different from these terms, the proposal or agreement applies.

1. What we provide

AI audits; monthly work, which starts with an AI setup in the first month; and AI reporting, AI content, AI images, lead tracking, new websites and moves of existing websites. The audit, the AI setup and each of the others is a “project”. The proposal sets out what's included, what we'll deliver, the tests that decide when it's done (the “acceptance tests”), the price and the dates for each project, and what each month of monthly work includes.

2. Fixed prices

The price in your proposal is fixed. It changes only if you ask for more in writing, and we confirm any new price in writing before doing the extra work. Prices are in US dollars unless the proposal says otherwise, and exclude taxes and third-party costs.

3. Payment

  • An AI audit is paid in full when you book it.
  • Monthly work is billed monthly in advance. The AI setup is part of the first month and has no separate fee.
  • Other projects are paid half when we start and half when we hand over.

Invoices are due by the date shown on them. If a payment is late, we may pause work until it's paid.

4. Your accounts and third-party costs

Everything we set up runs in your own accounts. You pay the providers directly for the subscriptions a project needs, such as your AI subscription, data connections, search data, a journalist database, hosting and ad spend, and you accept those providers' terms. We're not responsible for their outages, price changes or product changes. Monthly work, where you have it, covers fixing what those changes break.

5. What we need from you

Projects depend on timely access, accurate information, a named person who will look after the work, and someone who can approve your rulebook and sign off the acceptance tests. If answers or access arrive late, dates move by the length of the delay and the price stays the same. You're responsible for the content you approve and publish, and for following the laws and platform rules that apply to your business.

6. Acceptance tests and our guarantee

We agree the acceptance tests with you before we start and write them into the proposal. If a project fails one of those tests when we hand it over, we keep working on it at no charge until it passes. The guarantee covers the agreed tests. It doesn't cover results outside them, such as rankings, traffic or revenue.

If you don't tell us in writing within ten business days of handover that a test has failed, the project is accepted. You won't hold back sign-off without telling us the reason in writing.

7. Fixes after handover

For 30 days after a project is handed over, we fix faults in what we set up, at no charge. While you have monthly work, fixes continue as part of it. New features, or anything beyond what the proposal includes, are quoted separately.

8. Monthly work

Monthly work starts with a first term of six months, billed monthly in advance. After the first term it runs month to month, and either of us can end it with 30 days' written notice. During the first term, either of us can end monthly work early only if the other seriously breaks these terms and doesn't put it right within 14 days of written notice. Otherwise, the fees for the rest of the first term stay due. What each month includes is set out in your proposal.

9. Who owns what

Once you've paid in full, you own what we create for you, including your rulebook, assistants, documents, settings, code and content. We keep our own templates, methods and tools. Where any of them are part of what we deliver, you get a permanent, royalty-free licence to use and change them for your own business. We may reuse general know-how we gain, but not your confidential information.

10. AI output

AI can make mistakes. What we set up includes checks and a person's approval before anything is published or sent, but you remain responsible for reviewing output before you rely on it. The law on copyright in AI-generated material differs between countries, and we don't promise that AI-generated output can be protected as your intellectual property.

11. No guaranteed outcomes

Search rankings, AI answers, traffic, leads and revenue depend on platforms, competitors and other things outside our control. We commit to what your proposal includes and to the acceptance tests, not to commercial results.

12. Confidentiality and data

Each of us will protect the other's non-public information and use it only for the work. This lasts for two years after the work ends unless a signed agreement says otherwise. When we handle personal data in your accounts, we do it on your instructions, only to deliver the work, and with the least access the work needs. If the law requires a written data processing or operator agreement, we'll sign a reasonable one.

13. Work we won't do

We decline work that is unlawful, deceptive or infringing, including fake reviews or testimonials, impersonating real people or organisations, and publishing claims that can't be sourced.

14. Liability

As far as the law allows, we're not liable for indirect or consequential loss. Our total liability for any claim is limited to the fees you paid for the project the claim relates to or, for monthly work and the AI setup in it, the fees you paid in the three months before the claim.

15. Ending a project early

Either of us can end a project straight away if the other seriously breaks these terms and doesn't put it right within 14 days of written notice. If you cancel a project after it starts, the first payment isn't refundable, and we hand over the work completed so far. Monthly work ends only as section 8 sets out.

16. Governing law

We'll try to resolve any dispute in good faith first. Governing-law, venue or arbitration terms in a signed agreement take precedence over this section.

17. Changes and contact

We may update these terms and will change the date at the top of this page when we do. The terms in force when you sign a proposal apply to that project. Questions go to hello@optimitor.com.