These Terms and Conditions (“Terms”) govern your use of optimitor.com (the “Site”) and any services supplied by Optimitor (“we”, “us” or “our”). A signed proposal, statement of work or service agreement may add to or replace parts of these Terms for a specific engagement.
1. Services
Optimitor provides B2B search visibility services, including strategy, technical SEO, commercial content, authority development, AI-search visibility analysis, reporting and related consulting. The exact scope, deliverables, access requirements, timing and fees are confirmed in writing before work begins.
2. Pricing and payment
Fees are quoted in US dollars unless stated otherwise. Ongoing engagements are normally billed monthly in advance. The initial Category Capture engagement is normally 90 days, after which it continues month-to-month unless the written agreement says otherwise. Taxes, external media costs and third-party software costs are excluded unless explicitly included.
Late or failed payments may pause delivery. You remain responsible for fees already earned and approved external costs.
3. Cancellation and refunds
Before work begins, either party may cancel and any prepaid fees for unstarted work will be refunded, less non-refundable third-party costs. Once delivery has begun, fees for the active period are generally non-refundable because team capacity and production time have been reserved. During the initial 90-day term, remaining committed fees are due unless a signed agreement provides a different remedy. After the initial term, either party may end the engagement with 30 days’ written notice.
4. Delivery and client responsibilities
Timelines depend on timely access, accurate business information, approvals and stakeholder responses. Client delays may move delivery dates. You are responsible for the accuracy, legality and substantiation of claims you ask us to publish.
5. Ownership
Once all applicable fees are paid, you own the final client-specific work product created under the engagement, excluding Optimitor’s pre-existing methods, templates, tools, know-how and reusable systems. We may retain working files and anonymised learnings. We will not disclose confidential information in marketing without permission.
6. Category exclusivity
When category exclusivity is included, the relevant product category, commercial keyword set and geography will be defined in writing. We will disclose known conflicts before accepting the engagement. Exclusivity ends when the engagement ends unless otherwise agreed.
7. No performance guarantees
Search rankings, traffic, AI answers, citations and commercial outcomes are influenced by platforms, competitors, algorithms and other factors outside our control. We do not guarantee specific positions, traffic, citations, leads or revenue. Historical results are not promises of future performance.
8. Confidentiality
Each party will protect non-public commercial, technical and financial information received from the other and use it only to perform the engagement. This obligation survives termination for two years unless a separate agreement provides otherwise.
9. Acceptable use
We may refuse work involving unlawful, deceptive, infringing or abusive activity. Optimitor does not agree to publish fabricated claims, impersonate customers, manipulate communities or use prohibited search practices.
10. Limitation of liability
To the fullest extent permitted by law, Optimitor is not liable for indirect, incidental, special or consequential loss. Our total liability relating to a claim is limited to the fees paid for the specific services giving rise to that claim.
11. Termination
Either party may terminate immediately for a material breach that is not cured within 14 days of written notice, or for non-payment, unlawful conduct or misuse of access. Completed work will be delivered once outstanding fees are paid.
12. Governing law and disputes
The parties will first attempt to resolve disputes in good faith. Any governing-law, venue or arbitration terms in a signed service agreement take precedence over this section.
13. Changes and contact
We may update these Terms and will post the revision date on this page. Questions can be sent to hello@optimitor.com.