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How businesses put AI to work.

Guides and checklists on reports, content, images, websites and lead tracking. Every number links to where it came from.

Latest
Guide · Getting started with AI

AI consulting for small business: prices, contracts and red flags

AI consulting for small business explained: what you should get, how consultants charge, a price benchmark you can check and what to sign.

· 9 min read

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Playbook · Reporting

Marketing report template: one page, with a source for every number

A one-page weekly marketing report template to copy, with a plain definition and data source for every number, and how to have AI fill it in.

· 10 min read

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Comparison · Websites and lead tracking

Enhanced conversions for leads vs offline conversion import

What enhanced conversions for leads sends to Google Ads, how it differs from a GCLID import, and how to set it up from HubSpot or Salesforce.

· 10 min read

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Guide · Images

Can you use AI images commercially? What US law says, and what to check

Yes, with limits. What US copyright law says about AI images, what it means for ads, logos and product photos, and seven checks before you publish.

· 9 min read

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Analysis · Content and PR

AI hallucination examples: 4 documented cases and how to catch them

Four documented AI hallucination examples, from fake court cases to a city's business assistant, what they cost, and the checks that catch invented facts.

· 10 min read

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Guide · Getting started with AI

How to respond to Google reviews, with templates for every rating

How to respond to Google reviews: replies to copy for 5-star to 1-star reviews, what to do about fake ones, and how to get AI drafts you approve.

· 10 min read

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All posts

Every article, by topic.

Getting started with AI

5 articles
  1. AI consulting for small business: prices, contracts and red flagsGuide ·
  2. How to respond to Google reviews, with templates for every ratingGuide ·
  3. AI readiness assessment: 20 checks for small businessesChecklist ·
  4. AI for small business: where to start, and what it costsGuide ·
  5. How to write an AI policy for your marketing team, with a free templateGuide ·

Reporting

1 article
  1. Marketing report template: one page, with a source for every numberPlaybook ·

Content and PR

2 articles
  1. How to write a press release: format, template and AI drafting rulesGuide ·
  2. AI hallucination examples: 4 documented cases and how to catch themAnalysis ·

Images

1 article
  1. Can you use AI images commercially? What US law says, and what to checkGuide ·

Websites and lead tracking

1 article
  1. Enhanced conversions for leads vs offline conversion importComparison ·
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