Find the constraint. Fix it in the right order.
Search programmes stall when teams confuse output with progress. Our method diagnoses the commercial visibility gap, sequences the work and measures whether the shortlist position is improving.
A six-search teardown, not a 100-page audit.
Before a sales call, we look at the commercial layer: three high-intent Google searches and three realistic AI buyer questions. The goal is one useful diagnosis, not a theatrical score.
Private visibility teardown
A dated, directional snapshot. It shows where your company appears, where competitors appear instead and the first intervention we would prioritise.
Five stages. One accountable programme.
The sequence changes by account, but every priority must connect to the commercial journey and a measurable constraint.
Diagnose commercial demand
Map categories, use cases, comparisons, objections, products, markets and competitors. Separate buying signals from vanity traffic.
Repair the foundation
Resolve crawlability, indexing, architecture, internal linking, structured data, duplication and entity inconsistencies that suppress everything else.
Build decision assets
Create or improve the pages buyers need to understand fit: category, use case, integration, alternatives, comparisons, proof and implementation.
Expand independent authority
Earn relevant coverage, expert participation, category references and source relationships that add evidence beyond your own claims.
Measure and compound
Watch qualified rankings, AI answer presence, source coverage, conversions and pipeline—then move resources toward the next constraint.
A scorecard the commercial team can understand.
Positions and clicks for searches with a plausible path to revenue.
Whether the brand appears in representative AI recommendation and comparison answers.
Presence and accuracy in the independent sources repeatedly surrounding the category.
Conversions, opportunities, deal influence and paid-search displacement where measurable.
The discipline matters more than the acronym.
Business value before search volume
A smaller query tied to an enterprise deal can matter more than a broad topic with ten times the traffic.
SEO and AI visibility share foundations
The surfaces differ, but technical accessibility, clear entities, useful content and independent authority should be operated together.
No black-box visibility score
We show the searches, answers, pages and sources behind the conclusion so clients can inspect the evidence.
Constraint before volume
Publishing more is rarely the answer when the actual bottleneck is technical, positional, evidential or authoritative.
Start with six searches and one commercially useful diagnosis.
No generic audit. No obligation to buy the programme.