The person who plans it does it
There's no account manager between you and the work, and nobody junior learning on your business.
About Optimitor
We're a small team that sets up AI for small and medium businesses.
We're marketers and developers, and our own work runs on AI every day, from reports and research to writing, images and website changes. We set up the same kind of thing for other businesses, then hand it over.
Where we came from
How we got here.
Optimitor started as a search marketing agency. Over time, more of our own work moved onto AI: reports, research, articles, press releases, images and website changes, each with written rules for what the AI could and couldn't do.
It changed how much a small team could get done. We decided our clients would be better off with the same setup in their own business than paying an agency to do the work for them, so that's what we sell now.
Everything on this site is something we already run ourselves.
How we think
The ideas behind how we work.
01 / Rules
AI needs instructions
In our experience, most AI mistakes at work come from missing instructions: nobody told it your prices, or what it mustn't share. So everything we set up starts with your rulebook. We publish the twelve rules we follow.
02 / Ownership
You should own what you pay for
Everything is set up in your accounts, on your card, with someone on your team in charge. If we disappeared tomorrow, your team could keep running it.
03 / Proof
Everything gets measured
We measure what we agreed, before we start and again 30 days after, and we agree tests up front. If something fails a test, we fix it for free.
How we're set up
Small on purpose, so you deal with the people doing the work.
A few projects at a time
We limit how many projects run at once and build one website at a time, so start dates hold.
Marketers first
We've run marketing for businesses, so we set AI up to answer the questions owners ask, such as what each new customer cost and whether that number is right.
Prices up front
Our starting prices are on the pricing page, and the price in your proposal is fixed before we start. If we can't do something well for that price, we say so on the call.
This website
We built this site the way we'd build yours.
It's made of simple pages that we update by typing the change we want, with automatic checks every time.
01
Checked on every update
Banned words, page titles, descriptions and links are checked before anything goes live.
02
Prices checked against one list
Every price on every page is checked against our price list each time the site is updated.
03
Every form tracked
Each enquiry arrives with where it came from, the same way lead tracking sets up yours.
Fit
Who we work with, and who we don't.
We work with
- Businesses with roughly 5 to 500 people
- Owners and managers who want their team using AI with clear rules, within weeks
- Teams that want to run it themselves once it's set up
We don't work with
- Large companies with long buying processes
- Anyone who wants a chatbot on their website or an AI answering their phones
- Anyone who wants AI to publish or send things without a person checking
Book a call
Talk to the person who'd do the work.
We reply within one business day. Thirty minutes is enough to tell you what we'd do first and what it costs, or that you don't need us yet.