Field notes for the search-to-shortlist era.
Commercial SEO, AI visibility, authority and the operating choices behind durable B2B demand.
B2B SaaS SEO in 2026: Win the shortlist, not just the click
A commercial SEO operating model for high-value SaaS: category demand, decision assets, authority, AI visibility and pipeline measurement.
Read the guide ↗SEO
AEO agency vs SEO agency: choose the operating model, not the acronym
The right partner integrates technical SEO, commercial content, authority and AI visibility instead of selling duplicate retainers.
Read insight ↗GEO vs SEO: different surfaces, shared foundations
AI search adds new surfaces and measurement needs, but the operating foundations belong in one search programme.
Read insight ↗How to get your brand cited by ChatGPT
A practical guide to source eligibility, clear answers, entity consistency, independent evidence and monitoring.
Read insight ↗What is Answer Engine Optimization?
What AEO means, how it relates to SEO and which parts deserve a distinct measurement layer.
Read insight ↗SEO vs AEO vs GEO: one ecosystem, different outputs
A practical map of the acronyms and how to avoid building three teams around one commercial problem.
Read insight ↗AEO vs SEO: where the overlap ends
The foundations overlap heavily. The outputs, interfaces and measurement questions do not.
Read insight ↗Reddit, communities and the sources buyers trust
How authentic community participation can support research, reputation, search visibility and category authority.
Read insight ↗See how the search-to-shortlist model applies to your category.
Start with a six-search visibility teardown.