Insights on SEO, AI search optimization, AEO, GEO, and getting cited by ChatGPT, Perplexity, Claude, and Gemini.
The buyer journey is longer, ChatGPT is in the shortlist step, and the six tactics that move pipeline haven't changed. Why your B2B SaaS doesn't need a separate AEO retainer.
ComparisonB2B AEO agencies publish retainer rates from €6,995 to €10,995 per month. The deliverable list reads like a competent SEO retainer with a 2026 vocabulary upgrade. Line-by-line comparison with sources.
SEOEvery ranking article says GEO and SEO are different disciplines. The tactics tell a different story. Six-tactic mapping framework showing GEO is SEO with new vocabulary on top.
AEOAnswer Engine Optimization is sold as a new discipline. The work overlaps almost entirely with SEO. Here's the breakdown of what's actually new and what's repackaged.
AEOAEO defined for marketing leaders new to the category. What it actually is, what it isn't, and how to evaluate vendor claims about it.
AI SearchThe signals AI assistants use to decide which brand to cite are downstream of organic search. The practical work that puts a brand on ChatGPT's shortlist for category queries.
SEOThree acronyms for what is functionally one discipline. The differences are mostly in vocabulary and pricing, not in deliverables. Plain-language breakdown.